We were present at ICNY 2016. Sharing our fine selection of the most important lectures, from my back to home basis perspective.
1) Realtors should not be afraid of technology
It’s old school versus new school tech. The real estate is getting ‘disrupted’ by technology. ‘Disruption’ is a term that is widely used at Inman. Napoleon once said, “One must change one’s tactics every 10 years if one wishes to maintain one’s superiority.” In today’s society the pace of change is immensely faster, and it will only continue to accelerate. Yet humans are evolutionarily predisposed to resist change because of the risk associated with it. Brokers/realtors/agents that don’t embrace change are bound to lose ground and stagnate. You don’t have to have Tech Degree to understand technology. “You don’t have to do it all”, are wise words from Seth Price. Find something you like and use it, he suggested. If Instagram works best for you, keep it up. Andrew Flachner: “You might have tons of apps on your phone, but you only use a dozen of them frequently.” Do the same with social media. Optimize your social assets. Find a routine that works for you.
2) The Next Great Generation
It’s important to keep up with technology. ‘Millennials’ or ‘Generation Y’ are on the rise. Their behavior pattern is renting in first place and buying at second. They tend to rent longer and save up the piggybank to buy a more luxurious and spacious property. To reach the Millennials it’s mandatory to have a online presence in social media. Snapchat, Instagram, Facebook and Youtube. Think like a Millennial, act like a Millennial. They tend to have a more ‘civic-minded’ character, with a strong sense of community both local and global. REALTOR.com is the perfect example of utilizing Youtube by developing a mini serie production “LearnwithLiz” with actress Elizabeth Banks (Hunger Games). Tackling nowadays issues and concerns that everyone has when buying a house for the first time. Samantha Debianchi: “It is so extremely realistic and so related!”
3) Virtual Reality is changing the Real Estate landscape
Not really something that i’ve learned, but very interesting to mention ?
“Virtual reality is like a overdue train that will hit the Real Estate industry” and keep an close eye to the Gaming Industry” are wise words from Mathew Shadbolt (The New York Times). Virtual Reality will play an important role to reach Millennials. “For those of you who work with international, or relocation clients, the opportunity to give them a remote, but truly immersive tour of your apartment might be something really special. “ This means homebuyers could have the ability to tour multiple properties from anywhere in the world, from the comfort of their own homes or at their realtor’s office. The VR headsets would allow them to experience the homes in significantly more detail that they would have ever been able to do through pictures or virtual tours alone.
Realtors like Sotheby’s International’s Matthew Hood already use VR to sell multi-million dollar homes in California and New York state.
VR will provide the ultimate solution for off-plan properties and overseas buyers/investors. Traditionally, when someone walks into a sales centre for a new construction development, they’re presented with two dimensional floor plans and images. For many people it is very difficult to visualize what the home will look like once it’s been constructed. Virtual reality can help solve that problem by allowing prospective homebuyers to gain a better understanding of the space, layout, finishes and dimensions. They can even see first hand what the views out of a window are like or have the ability to visualize how a certain hardwood floor or granite countertop would look in a finished kitchen.