Innisfree let you go on a virtual date with Korean actor Lee Min Ho

Cosmetics brand Innisfree opened a virtual reality zone in its Gangnam flagship store, featuring its representative model and actor Lee Min-ho (이민호).

This new development allows fans a chance to experience a virtual reality date with Lee Min Ho called “Someday in Jeju”. Innisfree has another VR center in its Shanghai Disney Store in China which displayed the Flying Bike VR Experience. The company is the first among its competitors to bring in VR to its marketing.

The aim of the VR zone, according to Innisfree, is to “convey the clean nature and the pure energy of Jejudo, which is the core philosophy of Innisfree’s brand value.”